Comme des garçons Spec Ad
CONCEPT
In a culture shaped by hyper-individualism, modern dating has become a cycle of endless options but little emotional depth. This campaign captures a generation caught between craving closeness and protecting their independence. For Gen Z, yearning becomes a way to feel something real again, even if it’s messy.
DELIVERBLES
Campaign advertising visuals, motion media content, and a 5–7 image editorial spread showcasing the brand environment and narrative without featuring model portraits.
TOOL
Adobe, Canva, Figma, ChatGPT Plus
SERVICES
Art Direction, Fashion Editorial
YEAR
2026
ROLE
Creative Director
EDITORIAL
PROCESS
COLLABORATORS
Creative Directors: @dq.chang @averyjb_
Photographer: @marleerid.photos
Production Designer: @luisafriend
Stylist/Model: @paigealbertt