Prada Viaggio - Fashion Scholarship Fund Case Study 2026

Concept:  Prada Viaggio — a collaboration concept between Prada Group and Silversea Cruises to create a luxury experience rooted in sustainability.

Today’s luxury customers value meaningful experiences over possessions. Travel has long been an indulgence, but more and more luxury travelers are seeking deeper purpose and ways to give back to the planet — that tension between desire and responsibility is exactly where Prada Viaggio lives.

🌏 A sustainable luxury cruise across the Asia–Pacific
💆‍♀️ Prada-curated wellness and responsible living onboard
🧳 An exclusive recycled travel bag capsule that lets the journey continue into everyday life

Prada Viaggio turns indulgence into participation: travelers support ocean preservation, take part in sustainability programming at sea, and carry that impact with them long after they leave the ship.

Outcome: Developed a strategic marketing program using brand research and analysis of industry, societal, and consumer lifestyle trends to define 3-month to 5-year objectives. Built a phased marketing campaign roadmap with channel-specific tactics utilizing marketing funnels; produced mockups, and KPI targets to forecast the future growth for both partners

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