MIU The Wander Land - the web3 loyalty program
Concept: Miu The Wander-Land, a Web3.0 gamified loyalty program within its mobile app.
The program allows users to create personalized avatars, play styling games, and join fashion challenges to earn MIU tokens. These tokens can be used to access exclusive NFTs—Wander Matteclasse Digital Collectibles—which include both virtual and physical versions of Miu Miu’s Wander bags and select ready-to-wear items.
As users engage more, they level up through tiers, unlocking VIP perks like early access to collections, special events, and personalized shopping. The top tier, Manifica Wander, offers rare digital collectibles, rewarding the most loyal fans and deepening community engagement through blockchain-enabled ownership.
Outcome: Developed a gamified Web3.0 loyalty program for the Miu Miu mobile app, integrating NFT-based minting, tiered membership rewards, and AI-generated visual assets to drive digital client engagement.
