PRADA VIAGIO
CONCEPT
A collaboration between Prada Group and Silversea Cruises that redefines luxury through sustainability. As today’s travelers seek meaningful experiences over possessions, the journey transforms indulgence into participation to support ocean conservation, engage in sustainability initiatives at sea, and carry that purpose beyond the voyage.
Guests engage in ocean conservation initiatives, Prada-curated wellness experiences, and responsible living at sea, complemented by an exclusive recycled travel bag capsule collection.
DELIVERBLES
Developed a strategic marketing program informed by brand research and consumer, cultural, and industry insights, defining objectives from 3 months to 5 years.
Created a phased campaign roadmap with funnel-based, channel-specific tactics, campaign mockups, and KPI projections to drive long-term growth for both partners.
TOOL
Adobe, Canva, ChatGPT Plus
SERVICES
Marketing & Creative Strategy
YEAR
2026
ROLE
Fashion Marketer
Project Breakdown
RESEARCH
Company SWOT, Social, Trend
01
MARKETING TATICS
Marketing, Activation & Influencer
02
03
CUSTOMER ANALYSIS
Customer Research, Persona
01
FULL MARKETING CASE STUDY
↓
04
MOCKUPS
Activations
