CASA NGUON
CONCEPT
Casa Nguôn is a sustainable handbag brand rooted in Spanish, French, Venezuelan, and Vietnamese heritage. By blending cultural storytelling, artisanal craftsmanship, and responsible sourcing, the brand creates timeless accessories that honor tradition, celebrate craftsmanship, and promote conscious luxury.
DELIVERBLES
Developed a brand strategy and business plan, including market analysis, competitor research, SWOT analysis, target market identification, consumer personas, customer journey mapping, brand identity development, visual identity system, CSR framework, retail and distribution strategy, marketing funnel, social media strategy, product line development, business model canvas, cost sheets, and photoshoot planning.
TOOL
Adobe, Canva, ChatGPT Plus
SERVICES
Marketing & Creative Strategy
YEAR
2026
ROLE
Fashion Marketer, Creative Director
PRODUCT DEVELOPMENT & MERCHANDISING
Hoa Shoulder Bag
BRAND IDENTITY
STATEMENT | BRAND STORY
VISUAL BRAND IDENTITY
Logo | Typeface | Color Story
SUSTAINABILITY
CSR | Code of Ethics
SUSTAINABILITY
CSR | Code of Ethics
MAPS
Comparing Map | Marketing Funnel | Consumer Map | FDTC MAP
FULL CASE STUDY
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COLLABORATORS
Co-Creative Director: Claudia A Diaz, Gabriela Gastone Guilabert
Accessory Designer: Audrey Hultman
Photographer: Grace Kusek
Model: Khue Tran, Alexandra Gunz, Audrey Hultman
Makeup: Lauren Ohern