MIU THE WANDER
CONCEPT
A Web3 gamified loyalty program where users earn MIU tokens through styling challenges and fashion experiences. Tokens unlock exclusive NFTs, digital-to-physical Wander bag collectibles, and tiered VIP rewards, creating a new model of luxury engagement through blockchain technology.
DELIVERBLES
Developed a gamified Web3.0 loyalty program for the Miu Miu mobile app, integrating NFT-based minting, tiered membership rewards, and AI-generated visual assets to drive digital client engagement.
TOOL
Adobe, Canva, ChatGPT Plus, Runway AI
SERVICES
Marketing & Creative Strategy
YEAR
2026
ROLE
Fashion Marketer
PROJECT BREAKDOWN
RESEARCH
Digital, Web3 Tech, Competitor
01
CONSUMER
Journey, Persona
02
STRATEGY
Customer Research, Persona
03
MOCKUPS
Activations
04
FULL CASE STUDY
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