PROJECT VROOM
CONCEPT
Project Vroom is a senior VFX animated short film directed by Ha Le that showcases Vietnamese street life through vibrant storytelling and character-driven animation.
The content strategy blended behind-the-scenes insights, production breakdowns, animation trends, and culturally relevant memes to connect with both SCAD animation students and industry professionals
DELIVERBLES
Social media strategy, content planning, trend integration, animation breakdown content, and community management. The campaign grew the account to 500+ followers within one month with content reaching up to 14,000 views per post.
TOOL
Adobe, Canva, Figma, Instagram
SERVICES
Marketing & Social Media Strategy
YEAR
2026
ROLE
Media Director
SOCIAL MEDIA WORKS
SOCIAL MEDIA PLAN