GUERLAIN X FENG SYSTEM

CONCEPT

A luxury collaboration between Guerlain and Feng System featuring a limited-edition beauty and accessories collection inspired by Guerlain's iconic Bee Bottle and Feng System's futuristic aesthetic. The launch is activated through The Golden Rail, an exclusive experiential train journey from Ho Chi Minh City to Huế that blends luxury retail, cultural immersion, and storytelling.

DELIVERBLES

Researched brand heritage, positioning, and hero products for Guerlain and Feng System. Designed product concepts, illustrations, and line sheets for a beauty and accessories collection, and developed the experiential retail, marketing, and activation strategy for The Golden Rail luxury train experience.

TOOL

Adobe, Canva, ChatGPT Plus

SERVICES
Product Development & Merchandising

YEAR

2026

ROLE

Product Developer

PROCESS BOOK