BOTTEGA CLUB
CONCEPT
A merchandising case study developed for the FSF 2025 Merchandising Case. The project introduces a QR Cassette Capsule Collection, featuring Cassette bags embedded with QR codes and a Certificate of Craft. These connect customers to Bottega CLUB, an exclusive section within the Bottega Veneta app that leverages QR, AR/VR, AI chatbot, and big data technologies to enhance after-sales services, showcase craftsmanship, and strengthen customer loyalty among digitally engaged Gen Z and Millennial consumers.
DELIVERBLES
Conducted luxury market, consumer, and competitor research to inform pricing, product assortment, merchandising, and a 6-month sales plan. Developed omnichannel distribution and visual merchandising strategies utilizing 3D, AR, and mobile technologies to enhance customer journey in after-sales.
TOOL
Adobe, Canva, Excel
SERVICES
Merchandising Strategy
YEAR
2024
ROLE
Fashion Merchandiser
RESEARCH
MERCHANDISING PLAN
VISUAL MERCHANDISING
FULL CASE STUDY
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