KIMCHI BLUE S/S26
SERVICES
Merchandising Strategy, Product Development, Marketing & Branding
CONCEPT
A Spring/Summer 2026 capsule collection for Kimchi Blue inspired by the NuRomantic movement and the resurgence of romantic pop culture, including Bridgerton and Wuthering Heights. Blending vintage femininity with contemporary styling, the collection reinterprets corsetry, lace, florals, and soft silhouettes for the modern romantic.
DELIVERBLES
Conducted brand and consumer research, trend forecasting, and pop-culture analysis to inform product direction. Developed product concepts, fashion illustrations, line sheets, merchandising and assortment plans, cost sheets, pricing strategies, launch marketing campaigns, and retail mockups from concept to commercialization.
TOOL
Adobe, Canva, Procreate
YEAR
2025
ROLE
Fashion Creative Strategist
PRODUCT DEVELOPMENT
TREND RESEARCH
MARKETING MOCKUPS
FULL PROJECT
↓
